Advertising

How Food Industry Advertisers Responsible For Obesity Among Children

How Food Industry Advertisers Responsible For Obesity Among Children

Advertising, Health
Some fifty years ago the war on tobacco kicked off with several bans in public places smoking, but smoking decreased significantly from 1990s. It took so long time even though scientists knew the negative impact of it for years. Changing society requires changing culture and this is something really a slow process. This is the reason it took such a long time to see smoking decrease significantly. Advertising industry has bigger impact in cultural norms and it directly influences what and how one chooses to consume. Similar to the tobacco industry, the food segment too has managed in convincing people it is okay to eat lower quality foods more often. Lately the culture has accepted, even though unwittingly, a marketing scheme of bigger brands that promotes a lifestyle which is ...
Tips For Author: How To Face Media Interview For Book Promotion

Tips For Author: How To Face Media Interview For Book Promotion

Advertising, Career
If you are an author, it is important for you to promote your book to the maximum so that you get more good readers. One of the best ways of exposure is media interviews. Do not overestimate yourself when you are getting an opportunity to get interviewed for a TV channel or print media. Prepare yourself ahead of time and know the agenda of the interviewer. There are other tips too which you can consider before going for an interview. Meanwhile, it is also important to note that be in your fullest form even though it is your first interview or an interview for a local cable channel that is viewed by just small audience. Every media interview is important Do not consider any media interview as inferior. All are very important, even if it is just a local access cable television show...

Your Next Trade Show Exhibition: Why Hiring Event Staff Matters

Advertising, Business
For the first time you’ve been invited to exhibit at one of the most prestigious trade shows in your industry. This is an opportunity that must not be taken lightly. Instead of seeing this as a run-of-the-mill event, this event has the potential to increase your brand recognition within the industry and with consumers. Choosing to hiring event staff that can help you make the most of the trade show is an excellent approach. Here is what the right staff will accomplish. Circulating Through the Crowd One of the ways that hired event staff make a difference is mingling in the throng of event attendees. Make sure a few of the staff are not tethered to the exhibit booth proper. Their mission is to circulate through the crowd and engage attendees who are likely to be interested in what
DirecTV, Hulu And Other Players To Change TV Advertising Completely

DirecTV, Hulu And Other Players To Change TV Advertising Completely

Advertising, Technology
Cable cord cutting could turn up real in near future with the launch of DirecTV and similar promises from Hulu too. However, real potential of the new technology in the television world in terms of advertising and sponsors is being looked differently from industry insider and to outsider like a remotely normal viewer or consumer. Let's take it this way. There are eCommerce, mCommerce and also physical retail outlets, but the focus point is that real people are buying stuff. Similarly the mobile service providers are terming their technologies as LTE, UMTS and GSM, but the real thing that matters to consumers is to get stuff fast. The advertisers are now stuck into their own silly distraction and to opt whether streaming service or broadcast. The debate has started and seems ongoi...

Why do you need a SEO Expert?

Advertising
There’s a lot of information online about search engine optimization. After reading the data found on a few sites, you may feel as if handling your own SEO for blogs, social media, and your websites may be easy. The fact is you need an SEO expert who can employ the right strategies and ensure your pages rank higher in search engine results. Here are some of the reasons why hiring a professional will produce more returns and enhance your online presence. Staying Ahead of Changes The major search engines are constantly updating the algorithms used to rank pages. It’s been estimated that Google alone issues between 500 and 600 algorithm changes per calendar year. That includes the major algorithm changes like Panda or Penguin which get a lot of attention from the media. While you may
Trade Show Promotional Items: What You Should Take Along?

Trade Show Promotional Items: What You Should Take Along?

Advertising, Business
Trade shows and conventions offer opportunities to strengthen relationships with existing customers while developing connections with those who will soon become clients. While much of your effort goes toward creating the ideal exhibit for the event, it pays to consider the types of promotional items that are made available to the event attendees. Here are a few examples of essential items that you need as well as some that can serve more than one purpose. Covering the Basics There are certain promotional items that most attendees will expect to see at most of the exhibit booths. Since you don’t want to disappoint anyone, make sure you have those basics on hand and in ample supply. One of the more important ones to include is plenty of Artik custom notepads. Even in an age when