Advertising

Your Next Trade Show Exhibition: Why Hiring Event Staff Matters

Advertising, Business
For the first time you’ve been invited to exhibit at one of the most prestigious trade shows in your industry. This is an opportunity that must not be taken lightly. Instead of seeing this as a run-of-the-mill event, this event has the potential to increase your brand recognition within the industry and with consumers. Choosing to hiring event staff that can help you make the most of the trade show is an excellent approach. Here is what the right staff will accomplish. Circulating Through the Crowd One of the ways that hired event staff make a difference is mingling in the throng of event attendees. Make sure a few of the staff are not tethered to the exhibit booth proper. Their mission is to circulate through the crowd and engage attendees who are likely to be interested in what
DirecTV, Hulu And Other Players To Change TV Advertising Completely

DirecTV, Hulu And Other Players To Change TV Advertising Completely

Advertising, Technology
Cable cord cutting could turn up real in near future with the launch of DirecTV and similar promises from Hulu too. However, real potential of the new technology in the television world in terms of advertising and sponsors is being looked differently from industry insider and to outsider like a remotely normal viewer or consumer. Let's take it this way. There are eCommerce, mCommerce and also physical retail outlets, but the focus point is that real people are buying stuff. Similarly the mobile service providers are terming their technologies as LTE, UMTS and GSM, but the real thing that matters to consumers is to get stuff fast. The advertisers are now stuck into their own silly distraction and to opt whether streaming service or broadcast. The debate has started and seems ongoi...

Why do you need a SEO Expert?

Advertising
There’s a lot of information online about search engine optimization. After reading the data found on a few sites, you may feel as if handling your own SEO for blogs, social media, and your websites may be easy. The fact is you need an SEO expert who can employ the right strategies and ensure your pages rank higher in search engine results. Here are some of the reasons why hiring a professional will produce more returns and enhance your online presence. Staying Ahead of Changes The major search engines are constantly updating the algorithms used to rank pages. It’s been estimated that Google alone issues between 500 and 600 algorithm changes per calendar year. That includes the major algorithm changes like Panda or Penguin which get a lot of attention from the media. While you may
Trade Show Promotional Items: What You Should Take Along?

Trade Show Promotional Items: What You Should Take Along?

Advertising, Business
Trade shows and conventions offer opportunities to strengthen relationships with existing customers while developing connections with those who will soon become clients. While much of your effort goes toward creating the ideal exhibit for the event, it pays to consider the types of promotional items that are made available to the event attendees. Here are a few examples of essential items that you need as well as some that can serve more than one purpose. Covering the Basics There are certain promotional items that most attendees will expect to see at most of the exhibit booths. Since you don’t want to disappoint anyone, make sure you have those basics on hand and in ample supply. One of the more important ones to include is plenty of Artik custom notepads. Even in an age when
Why Your Business Needs a Social Media Marketing Plan

Why Your Business Needs a Social Media Marketing Plan

Advertising, Business, Technology
Social media has become one of the most potent platforms for businesses large and small all around the world. Any business that doesn’t take the power of social media seriously is simply allowing their competitors to get the edge on them. Marketing on social media can feel overwhelming. Every year there are new, powerful sites that begin taking more attention away from the giants like Facebook and Twitter. However, Facebook and Twitter remain the kings (for now), and advertising or posting comments or threads at random simply isn’t going to work. People have become almost numb to the general marketing of businesses on these sites, which is why you need to be dedicated to a specific and target plan. So, why is it so important to have a social media marketing plan? It helps to u
How To Earn From YouTube Without Placing Ads

How To Earn From YouTube Without Placing Ads

Advertising, Business, Technology
Many believe YouTube is one of the best platforms to earn handsome income every month and make a decent living in any of the metropolitan cities in your country. However, the fact is different. If earning was really easy, all the tech savvy and videographer would have become one of the richest men. YouTube uses an algorithm on the platform to measure the videos like how long viewers are staying on it to determine how much income the video must make. Also, you need to choose the threshold for getting paid like in every $100. However, YouTuber says the bulk one's income does not come completely from the YouTube even if you have a good or rather huge subscriber strength and viewership in some millions. If believe to experts, most of the income comes from partnering or collaborati...