Undoubtedly entertainment is a major business sector by itself, but still it needs a proper marketing skill. If you want to market a film, or a song, or a book, or else just an art, you need to plan out how to reach to most of the target audience.
Most of the movie studios these days create a viral content or trailer, and this strategy works good, but it will cost you too and you may not be able to afford such dollars on a campaign compared to what MGM, Disney or Universal Music can do.
However, below are some of the basic tips which will not cost you much and yet can be able to market entertainment:
Social media drive
Social media is one of the best platforms where word-of-mouth marketing perfectly works. Marketing experts believe media like Facebook and Twitter is ultimate advertising tool. It is cheap and lucrative immeasurably too. It is to note that small studios can reach large audiences with a savvy social media marketing campaign. The best example is HBO’s Game of Thrones that started with low-key entertainment and with the help of word-of-mouth made the show a phenomenon.
It is highly suggested to create sample videos, trailers and clips so that those can be distributed smoothly on social media. Always remember that such videos, trailers or ckips are powerful marketing tool even today for artists as people tend to watch short such content more than often.
Get your work reviewed professionally as it will help your creation appear serious and it is a good form of marketing too. Do post the reviews on your website and on other websites too. Your reviews can be published on major websites like that of a newspaper or electronic media. Professionally written reviews could prove to be a major stepping stone for you towards your success.
Last but not the least, make a name for yourself locally too. Take part in local events like play your new track at the local bar if you are a singer or hold events at local booksellers if you are a writer. Never underestimate the ability of local fans in boosting up your work.
Apart from all these, it is also suggested to focus on a niche audience. Do not market entertainment to a generic audience as limited budget won’t work in such case.
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