How ‘BBC Introducing Amplify’ Contributed To Change In Music Industry

The BBC Introducing’s Amplify is celebrating the 10 year anniversary with several success stories of aspiring artists in the music industry.

bbc introducing amplify

BBC Introducing’s Abbie McCarthy said on the occasion that the platform is the go to place for musicians as well as music obsessives.

Over the years the music industry has changed a lot. If you were not asleep for about past two decades, you have noticed the physical formats like the vinyl, tapes and CDs have vanished. Instead, live and streaming rules have become supreme and BBC Introducing had been one of such key roles in the changing era of music industry.

Abbie adds, “It’s the perfect place to hang out with other music makers and people from the industry, make new friends and get a load of advice.”

These days the merchandise and ticket sales have become the primary mode of making money for artists. The physical product mark-ups have gone and music lovers have gladly welcomed digital sales and streams.

These days the merchandise and ticket sales have become the primary mode of making money for artists. The physical product mark-ups have gone and music lovers have gladly welcomed digital sales and streams.

In today’s world more artists are making more music and even they are readily available to more people than what was the scenario about a decade ago. The industry has changed completely where artists are signing deals which are worth several hundreds of thousands of pounds and the band members are left with just day jobs. The recorded music business of artists are following standard practice while the record labels are asking for more revenues.

Referring to the BBC Introducing’s Amplify Abbie further continued, “There’s some awesome initiatives and communities out there supporting and encouraging women in the music industry.”

BBC Introducing was launched in 2007 for new music programmes across its radio stations. It showcases self-signed, unsigned and other emerging musical talent.

Former Head Of Live Music at Radio 1, Jason Carter, created and selected the brand name. In 2009 an upload tool was introduced on its website to help artists upload their music directly and it was classified as User Generated Content (UGC).

Initially the attempt of BBC Introducing was to provide good exposure to UK-based artists, but later it became a standard platform for talents away from Britain too.

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