Why business and networking succeed together
Business and networking are a natural combination. The term 'networking' is relatively new name given to an activity that successful business leaders have used for generations - building a wide range of contacts to whom they can turn for a variety of commercial and social reasons.
The connection between effective networking and business success is explained in the well-known sales phrase: "People buy from people." There is a considerable truth in this because, as naturally social beings, we generally prefer to buy from individuals with whom we have a relationship.
It can also be difficult to measure the benefit of many relationships because networking often leads to referrals but the business owner cannot always be sure who has referred new customers to them. For a networking exp...