Webmasters need to look at the bigger picture if want to be successful in doing Local SEO in 2015 though it is becoming more complicated day-by-day.
The first thing suggested is to stop further using microscope in this aea. Remember, Local SEO has never been based upon a single tactic. It has never been like just inserting city and state in title tages and H1 headings.
Don’t forget the most important update by Google last year was Pigeon and with it procedures of local results calculated changed drastically. There were few other changes made too and this signifies Google is putting effort in improving local search.
So, it is suggested to make content amazing as well as informative in 2015 apart from optimizing it with ‘local signals’ (a term used for Internet used on mobile). Location pages are to be made as the search results are these days based on where the user is located. Also, local content are to be made for the blog.
While doing all these, optimizing the site with Google My Business listing is important and also getting some good links to the site. In local listings positive reviews play important role on GMB listing as well as on other third party sites. Finally to interact with customers the social media activity is much required.
It is well said in one of the analysis that webmaster need to be jack of all trades in 2015 to get good success in Local SEO and so a bigger picture is to be looked at instead of just bunching out citations, spaming Google Places categories, putting city and state in title and H1 headings and more.