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Oct252022 by Paul LinusNo Comments

Differences between advertisement and unilateral contract

Uncategorized

The overall difference between a unilateral contract and an advertisement is the manner in which it is accepted. Under the law of contracts, the general difference between a unilateral contract and an advertisement is that the manner of accepting a unilateral contract is accomplished by the performance of the terms specified in the offer, while an advertisement is treated as merely an opening to negotiate the terms of an offer to a contract. Mutual Assent Formation of a valid contract, which is legally enforceable, requires mutual assent to the same terms by the parties and consideration. (“Consideration” is outside the scope of the present discussion.) Mutual assent is generally accomplished by one party making an offer to another and acceptance of that offer by the other par...

Nov282021 by Paul LinusNo Comments

Advertising trends on industry horizon and business models

Advertising

The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways. Michael Richarme of Decision Analyst Inc. Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine: Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...

Sep272021 by Paul LinusNo Comments

How to set up business, advertisement or PR agency

Advertising

Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...

Aug32021 by Paul LinusNo Comments

Newspaper ads still effective way to reach customers

Advertising

From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...

Aug32018 by Paul LinusNo Comments

Advertise on Search Engines Like a Google AdWords Professional

Featured, Technology

There is an untold assumption that search engine advertising, though effective for scale and speed, are a tad unreliable and maintenance-heavy. Despite being slightly true, that assumption is one that can be put away quite quickly with a few small steps that can make any online marketer efficiently and effectively advertise on search engines like a Google AdWords professional. These two tactics and tricks for limiting campaign management may cost a conversion or two each. However, they are likely to drastically cut down the amount of stress and undue maintenance that pay-per-click internet advertising campaigns typically cause internet marketing specialists. Avoiding Trademarks and Potentially Litigious Keywords for PPC Advertisements Google AdWords advertising allows somethin...