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Tag: advertisement

How to advertise a small business

How to advertise a small business

Business
The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...
How to set up business, advertisement or PR agency

How to set up business, advertisement or PR agency

Advertising
Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...
Coupon marketing and loss leader advertising tips

Coupon marketing and loss leader advertising tips

Advertising
One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...
The art of advertising

The art of advertising

Advertising
Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts. While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence. Employ New Trends in Self-Advertising Be among the first to grab a piece of history or be linked to ...
Newspaper ads still effective way to reach customers

Newspaper ads still effective way to reach customers

Advertising
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...
Business owners need these succession plans

Business owners need these succession plans

Business
For many business owners, family succession planning can be a daunting task. There are a number of variables and individuals to consider in the process. Advisors in different areas of expertise will need to be brought in. Also, what’s the timing for when the plan gets implemented? Again, there is a lot to consider and think about. Here are some valuable suggestions to consider for small business owners, the so-called small and medium enterprises. Not All Children are Entrepreneurial But before the process begins, owners must consider the idea that entrepreneurship does not necessarily pass from one generation to the next. It would be nice to have a child take over the business but that isn’t always the case. In fact according to the SBA, it occurs about thirty percent of the time...