advertisement Archives

Jul82024 by Paul LinusNo Comments

11 tips for creating engaging ad content

Advertising

Creating engaging ad content is important for a successful marketing strategy. Here are some tips to help you do so and drive results. 1. Know Your Audience Understanding target audience is the first step in creating ads. Identify gender, age, location, interests and behaviors of the audience. Tools like LinkedIn Audience Insights can help. Tailoring your message to fit the requirements of your audience will make your ads more compelling as well as relevant. 2. Craft Compelling Headlines Headline is the first thing people see. Make it interesting and short. Keep it direct by using action words that address a need or solve a problem. One example is this: “Boost Your B2B Sales with Expert LinkedIn Advertising”. This will attract target audience effectively. 3. Use High-Qua...

Oct252022 by Paul LinusNo Comments

Differences between advertisement and unilateral contract

Uncategorized

The overall difference between a unilateral contract and an advertisement is the manner in which it is accepted. Under the law of contracts, the general difference between a unilateral contract and an advertisement is that the manner of accepting a unilateral contract is accomplished by the performance of the terms specified in the offer, while an advertisement is treated as merely an opening to negotiate the terms of an offer to a contract. Mutual Assent Formation of a valid contract, which is legally enforceable, requires mutual assent to the same terms by the parties and consideration. (“Consideration” is outside the scope of the present discussion.) Mutual assent is generally accomplished by one party making an offer to another and acceptance of that offer by the other par...

Nov282021 by Paul LinusNo Comments

Advertising trends on industry horizon and business models

Advertising

The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways. Michael Richarme of Decision Analyst Inc. Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine: Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...

Oct112021 by Paul LinusNo Comments

How to advertise a small business

Business

The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...

Sep272021 by Paul LinusNo Comments

How to set up business, advertisement or PR agency

Advertising

Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...

Sep162021 by Paul LinusNo Comments

Coupon marketing and loss leader advertising tips

Advertising

One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...