advertising Archives

Feb92024 by Paul LinusNo Comments

Expert tips for cost-effective advertising and lead generation

Advertising

In the fast-moving world of online ads, where every click matters, striking the perfect balance between cost and lead quality can be tough. Many businesses, like ours, have learned this lesson the hard way, experiencing the frustration of pouring resources into broad advertising campaigns only to reel in a sea of low-quality leads. Through smart tweaks and a clear focus on quality, we've not only cut ad costs but also ramped up conversions. In this detailed guide, we'll explore the tactics that drove our success, providing useful tips for businesses of any size to reach their ad goals. Crafting a Winning Advertising Strategy: 7 Key Optimization Steps Leverage Seasonality to Your Advantage Understanding the ebb and flow of consumer behavior throughout the year is key to maximizin...

Oct252022 by Paul LinusNo Comments

Differences between advertisement and unilateral contract

Uncategorized

The overall difference between a unilateral contract and an advertisement is the manner in which it is accepted. Under the law of contracts, the general difference between a unilateral contract and an advertisement is that the manner of accepting a unilateral contract is accomplished by the performance of the terms specified in the offer, while an advertisement is treated as merely an opening to negotiate the terms of an offer to a contract. Mutual Assent Formation of a valid contract, which is legally enforceable, requires mutual assent to the same terms by the parties and consideration. (“Consideration” is outside the scope of the present discussion.) Mutual assent is generally accomplished by one party making an offer to another and acceptance of that offer by the other par...

Nov282021 by Paul LinusNo Comments

Advertising trends on industry horizon and business models

Advertising

The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways. Michael Richarme of Decision Analyst Inc. Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine: Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...

Sep162021 by Paul LinusNo Comments

Coupon marketing and loss leader advertising tips

Advertising

One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...

Aug312021 by Paul LinusNo Comments

The art of advertising

Advertising

Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts. While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence. Employ New Trends in Self-Advertising Be among the first to grab a piece of history or be linked to ...

Jul302021 by Paul LinusNo Comments

Common direct mail mistakes to avoid

Advertising

The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...