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Tag: advertising

Coupon marketing and loss leader advertising tips

Coupon marketing and loss leader advertising tips

Advertising
One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...
The art of advertising

The art of advertising

Advertising
Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts. While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence. Employ New Trends in Self-Advertising Be among the first to grab a piece of history or be linked to ...
Common direct mail mistakes to avoid

Common direct mail mistakes to avoid

Advertising
The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...
Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Advertising
We’ve all been through hard times in 2020. The Coronavirus has affected us in ways that we can’t even fully grasp yet. However, aside from health issues, the biggest blow the virus gave humanity is probably a financial one. On one hand, lockdowns and restrictions forced businesses to make a harder effort to sell. On the other hand, consumers were left with a lot less free cash. The road from here to economic slowdown was pretty straight. One method for businesses, freelancers and entrepreneurs to overcome this financial hardship was to increase marketing efforts. The online environment, in that sense, has played a key role since campaigning is much cheaper and more audience-targeted than other, more traditional means of advertising. However, many advertisers are reporting that recen...
Why Online Social Networks Reject Spam, Embrace Authenticity

Why Online Social Networks Reject Spam, Embrace Authenticity

Advertising
Unfortunately, spammers have been observed trying to invade social media, and while they have certainly succeeded in proliferating their messages, it is becoming quite clear that their actual end result – to complete a transaction – is failing horribly. Spam is visible almost everywhere in online social networking websites, from Facebook to Twitter, and other platforms, but it is being seen as significantly less effective than on other online marketing platforms. Why is this? Given that social media tends to follow the same interaction patterns as email – message and response, and simple interaction – it would be easy to think that spam would convert in the same fashion. While email marketing spam has a low conversion rate – well below 1% when mass-emailed – it still does convert. T...
Advertise on Search Engines Like a Google AdWords Professional

Advertise on Search Engines Like a Google AdWords Professional

Featured, Technology
There is an untold assumption that search engine advertising, though effective for scale and speed, are a tad unreliable and maintenance-heavy. Despite being slightly true, that assumption is one that can be put away quite quickly with a few small steps that can make any online marketer efficiently and effectively advertise on search engines like a Google AdWords professional. These two tactics and tricks for limiting campaign management may cost a conversion or two each. However, they are likely to drastically cut down the amount of stress and undue maintenance that pay-per-click internet advertising campaigns typically cause internet marketing specialists. Avoiding Trademarks and Potentially Litigious Keywords for PPC Advertisements Google AdWords advertising allows somethin...