Boosting Sales with Bundling
When executed properly, bundling can be a win for you and your customers. They’ll get complementary products at a better price; you’ll see your average order value increase.
As an example, if you sell books online, offering a series of an author’s work at a lower price per volume gives the shopper the feeling they got a great deal. Meanwhile, you’ll see your average order value increase and your writer will see more income.
Boosting sales with bundling can be great for everyone involved.
Here’s how to go about it.
Identify Cross-Salable Items
If you observe your customers’ behavior, you might notice certain items seem always to be sold together. If some customers are already doing it, packaging these items together to price them more attractively will encourage others...