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Tag: keyword

Learn using keywords in your resume

Learn using keywords in your resume

Career
Keywords are specific words or phrases used to describe an applicant’s skills or experience. They are often specific buzzwords that are used in a particular industry. For example, someone looking for a job in a writing field might use specific words like “copywriter” or “business writer.” A person looking for a management position might use words like “change management,” or “organizational leadership.” Why Should Applicants Use Keywords In a Resume? A resume is a marketing tool and is used to convince the recruiter or hiring manager that the applicant is a good bet and should be brought in for an interview. Considering that many recruiters spend 10 seconds or less reviewing resumes, that marketing message has to be powerful and quick. Keywords put an applicant’s skills into focu...
Advertise on Search Engines Like a Google AdWords Professional

Advertise on Search Engines Like a Google AdWords Professional

Featured, Technology
There is an untold assumption that search engine advertising, though effective for scale and speed, are a tad unreliable and maintenance-heavy. Despite being slightly true, that assumption is one that can be put away quite quickly with a few small steps that can make any online marketer efficiently and effectively advertise on search engines like a Google AdWords professional. These two tactics and tricks for limiting campaign management may cost a conversion or two each. However, they are likely to drastically cut down the amount of stress and undue maintenance that pay-per-click internet advertising campaigns typically cause internet marketing specialists. Avoiding Trademarks and Potentially Litigious Keywords for PPC Advertisements Google AdWords advertising allows somethin...