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Tag: marketing

Coupon advertising tips and marketing campaigns

Coupon advertising tips and marketing campaigns

Advertising
Radio and television ads can be expensive and it can be difficult to determine their effectiveness. Creating a marketing campaign using coupon advertising can be a cost effective way to increase business traffic. If a coupon campaign is done properly, the company can get an idea of its effectiveness compared to radio and television ads. Coupon Advertising Targeting Methods There are quite a few options when it comes to coupon advertising target methods. The best type of media methods for targeting customers largely depends on the business model. Some of the different types of media methods for coupon market targeting include: Newspaper inserts - can be quite expensive. Normally larger retail stores use newspaper inserts due to the mass circulation. This method targets the mass...
How to set up business, advertisement or PR agency

How to set up business, advertisement or PR agency

Advertising
Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...
Coupon marketing and loss leader advertising tips

Coupon marketing and loss leader advertising tips

Advertising
One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...
Common direct mail mistakes to avoid

Common direct mail mistakes to avoid

Advertising
The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...
Business startup tips to get doors open

Business startup tips to get doors open

Business
Starting a small business can be really exciting. But new business owners that forget important details before their doors open can find themselves with time management issues, or with cash flow problems when no clients come. The following 4 small business tips can help new company owners get their affairs in order before the doors open to avoid business-breaking catastrophes down the line. A Startup Timeline is a Lifesaver The second the idea to start a new venture comes into an entrepreneur’s head, he/she needs to immediately pick an official and realistic “start” date for the business and start building a timeline for what is going to happen between that moment and the date the business will open its doors. Many are afraid to choose a start date in the beginning, because they ...
Independent film marketing in the online world

Independent film marketing in the online world

Entertainment, Technology
There is no one on this planet that will debate the fact that Internet marketing and online social networking has become the primary method of communication, updating, and promotion. Even in natural disasters like Haiti, tools like Facebook and Twitter were the only means of communications in a shattered system that rendered phones useless. Is it then reasoned that this overwhelming power of communication can be used as an exceptional tool in promoting videos made by the independent film community, especially since the major studios are already taking advantage of these facts. Here are three techniques used widely and open for adaptation: Youtube Marketing for Independent Movies It’s evidence enough by the millions of users that plow through page after page of Youtube videos l...