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Tag: marketing

Common direct mail mistakes to avoid

Common direct mail mistakes to avoid

Advertising
The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...
Business startup tips to get doors open

Business startup tips to get doors open

Business
Starting a small business can be really exciting. But new business owners that forget important details before their doors open can find themselves with time management issues, or with cash flow problems when no clients come. The following 4 small business tips can help new company owners get their affairs in order before the doors open to avoid business-breaking catastrophes down the line. A Startup Timeline is a Lifesaver The second the idea to start a new venture comes into an entrepreneur’s head, he/she needs to immediately pick an official and realistic “start” date for the business and start building a timeline for what is going to happen between that moment and the date the business will open its doors. Many are afraid to choose a start date in the beginning, because they ...
Independent film marketing in the online world

Independent film marketing in the online world

Entertainment, Technology
There is no one on this planet that will debate the fact that Internet marketing and online social networking has become the primary method of communication, updating, and promotion. Even in natural disasters like Haiti, tools like Facebook and Twitter were the only means of communications in a shattered system that rendered phones useless. Is it then reasoned that this overwhelming power of communication can be used as an exceptional tool in promoting videos made by the independent film community, especially since the major studios are already taking advantage of these facts. Here are three techniques used widely and open for adaptation: Youtube Marketing for Independent Movies It’s evidence enough by the millions of users that plow through page after page of Youtube videos l...
What to expect working at a start-up

What to expect working at a start-up

Business
In this struggling economy where one may be forced to accept a position with any size business, understanding the differences inherent in working at a start-up, small, or large company sets expectations and diminishes frustration. Size does matter. Start-up Companies Working for a start-up company is sexy and exciting, filled with endless possibilities. The path is new and uncluttered with corporate politics and muddied company history. For the newcomer, it’s a blank page waiting to be filled. Because it is unchartered territory, it’s also pretty scary. There are many questions to consider prior to signing on with a newly formed or young company. Before taking the great leap, it would be wise to consider a few of the following topics. Risk tolerance Risk tolerance is genera...
Tips on Money Making from Affiliate Programs

Tips on Money Making from Affiliate Programs

Advertising
In affiliate marketing, advertisers provide text links, banners and ad copy to publishers who promote products for a commission on any resulting sales. Affiliate commissions can often be quite lucrative, and so webmasters for niche websites can be well-served by creating marketing strategies that include online affiliate product programs. Following are some ways a website owner might choose to market a product or service. Blogging About Affiliate Products on a Niche Website One of the easiest ways to promote marketing opportunities is to blog about personal experiences with the affiliate product or service. Readers visit a blog because they are interested in what the writer has to say, and an open and honest review of a product that is relevant to the readership can encourage ...
Tips to Get Internet Business Up and Running

Tips to Get Internet Business Up and Running

Technology
These days many people are looking for alternative ways to make extra cash. One of the ways they are trying to boost their income is by starting online businesses through eBay and other internet marketing schemes. What does it take to get an internet business up and running? This article discusses seven lessons learned after two years of internet and or affiliate marketing. Internet-Based Businesses are Not Get Rich Quick Schemes The first lesson learned about running a web-based enterprise is that it is not a get rich quick scheme. One not should be fooled by all the ads that say otherwise; getting an online business up and running is hard work. Just like anything else worthwhile, it takes blood, sweat, tears, and loads of frustration before seeing any meaningful return. Web-...