marketing Archives

Feb92024 by Paul LinusNo Comments

Expert tips for cost-effective advertising and lead generation

Advertising

In the fast-moving world of online ads, where every click matters, striking the perfect balance between cost and lead quality can be tough. Many businesses, like ours, have learned this lesson the hard way, experiencing the frustration of pouring resources into broad advertising campaigns only to reel in a sea of low-quality leads. Through smart tweaks and a clear focus on quality, we've not only cut ad costs but also ramped up conversions. In this detailed guide, we'll explore the tactics that drove our success, providing useful tips for businesses of any size to reach their ad goals. Crafting a Winning Advertising Strategy: 7 Key Optimization Steps Leverage Seasonality to Your Advantage Understanding the ebb and flow of consumer behavior throughout the year is key to maximizin...

Dec162022 by Paul LinusNo Comments

New Year business marketing plan, strategy and goals

Business

A solid annual marketing plan is essential for businesses small or large. Without a structured plan or strategy for the year, it is difficult to effectively measure desired results and manage budgets throughout the year. The start of a new calendar or fiscal year is the perfect time to evaluate a previous year’s results, make strategy adjustments and formulate new annual marketing plans or goals for the coming year. If you don’t already have an existing marketing plan in place, this is the perfect time to start with a standard marketing plan template and build a more structured plan for the new year. Evaluate Previous Year Marketing Strategies and Plans Good annual marketing plans are constantly reviewed and adjusted based on market conditions, competitive analysis and overall...

Oct42021 by Paul LinusNo Comments

Coupon advertising tips and marketing campaigns

Advertising

Radio and television ads can be expensive and it can be difficult to determine their effectiveness. Creating a marketing campaign using coupon advertising can be a cost effective way to increase business traffic. If a coupon campaign is done properly, the company can get an idea of its effectiveness compared to radio and television ads. Coupon Advertising Targeting Methods There are quite a few options when it comes to coupon advertising target methods. The best type of media methods for targeting customers largely depends on the business model. Some of the different types of media methods for coupon market targeting include: Newspaper inserts - can be quite expensive. Normally larger retail stores use newspaper inserts due to the mass circulation. This method targets the mass...

Sep272021 by Paul LinusNo Comments

How to set up business, advertisement or PR agency

Advertising

Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...

Sep162021 by Paul LinusNo Comments

Coupon marketing and loss leader advertising tips

Advertising

One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...

Jul302021 by Paul LinusNo Comments

Common direct mail mistakes to avoid

Advertising

The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...