Are you planning to start a personal blog or business? Then, a well-designed website is essential for your online presence. Owning a domain name is a better way to manage and improve your brand and to reach the right audience. If you have ever asked, “Why do I need a domain name?” Then, this guide will tell you why you need it, how to find out the right domain using the domain names search tool, and the benefits of owning it.
Why do you need a domain name?
The online world is the best platform to get a large audience to your business. A website demonstrates your online presence and offers high visibility. Unlike the old traditional door-to-door marketing, your product or service reaches a large number of customers through your website. This creates identity, credibility, and recognition for your brand. By owning a domain name, you can have authority over the brand name too.
How to find the right domain name using a domain name search tool?
A domain name is the address of your website, and it guides the visitors to your website. Though an IP address also represents the address, it is made of numbers. For this reason, it is difficult to remember. A well-chosen domain name is easy to remember and type. When the customer searches for a keyword related to your business or website, the search engine picks up your domain name and guides the customer to your website if your domain name is suitable for that keyword and SEO friendly. In addition, the domain names are created using words or phrases, which will remain in the mind of the customers. This will help them to type your website name and have easy access to your website.
A domain name consists of a word or phrase and an extension to make it a unique name for a website. The extension may include popular TLDs such as .com, .net, or .org, or a country-based name like .au, .sg, .uk, etc., to attract local customers. You can also choose from several combinations to get the right name.
To find out a suitable name you can use domain name search tools, which will show you if the domain name you have chosen is available or not. If not available, try different combinations and spelling with a different extension, for there are more than 2 billion websites present online today. Therefore, getting a suitable domain name is difficult and tricky.
A registrar or webhosting service provider can find you a good domain by using a domain name checker. A domain needs to be unique and cannot have a name that is already used. However, there are many new TLDs currently available online, and you can choose from the list too, instead of choosing popular ones such as .com and .net. You can even purchase an existing one from the domain auction site, market place or the current owner, at varying prices.
Some of the benefits of owning a domain name
A domain with a perfect name and extensions that express your brand vividly brings you several benefits such as:
- Being unique and searchable
- Having a unique address
- Easy to communicate your identity
- Establishing your site as a trustworthy
- Attracting potential customers
- Letting the clients know that yours is a genuine business with long-term plans
Having your domain name promotes your brand and business, and it is a must-have aspect for any business.
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