Magento 2 structured data is a bit of code added to your web page’s HTML to provide additional information to search engines and generate better results in search. It makes your website indexing more accurate and enables rich snippets Google displays in SERP.
By default, structured data markup added to the Magento product page template is based on the Schema.org standard. However, unfortunately, some of the most essential rich snippets are missing and to add them you need to modify the templates.
It is a daunting technical task not everyone wants to take upon themselves. Far easier and faster is to rely on a handy admin panel solution 一 Magento 2 Rich Snippets Extension.
So, here we’ll cover how you create rich snippets for Google in just a few clicks.
Once you install this tool, navigate to Stores > Configuration > Magefan Extensions > Rich Snippets and enable the extension.
To create a rich snippet in Magento:
Set up Product Rich Snippet.
- Enable Magento 2 structured data for products and choose the Description Attribute.
- Select whether the price displayed in rich snippet Google will include or exclude taxes.
- Choose the Brand and SKU Attributes.
- Select the Global Trade Item Number (GTIN).
- Enable Reviews and specify how many of them to display.
- Include Category in Magento 2 structured data if you like.
- Enter Custom Attributes.
Configure Organization Snippet.
To enable your organization rich snippet in Google, you just need to set the Description, upload the Image, enter your Fax and set the Social Link you want to be displayed along with your company description.
Enable Breadcrumbs Snippet.
This option will enable the rich snippet Magento for breadcrumbs which helps customers and search crawlers understand the structure of our website. So, people can see what page they’ll land on from a search.
Enable Sitelink Search Box.
The search box structured data will enable the search box directly in the search results under your website link. It enhanced searchers’ experience and makes you stand out from the rest.
Once you save the configuration run the Rich Snippets Test or use the Schema Markup Validator to verify the result.
Rich Snippets Extension makes managing Magento 2 structured data easier and more conveniently. You can tweak the settings at any time for better results.
If you haven’t implemented rich snippets in Google, you’re missing out on a great opportunity to improve the CTR and drive more attention to your store. Considering it is that easy with the help of the right tools, you just have to do it now.