Advertising is not dead – It has changed it’s mode with the Market.
All advertising isn't dead. It has just turned out to be bad as people started changing the mode of advertising. That was the conclusion from Brad Jakeman, president of Pepsi Co's worldwide drink amass, talking at The Wall Street Journal board amid the yearly Cannes Lions promoting celebration in the South of France.
"We are here commending 0.5% of the work that gets made. The other 99.5% of the work is for the most part poop. What's more, when that happens, purchasers would prefer not to see it," Mr Jakeman said.
Cannes Lions started as a route for the innovative advertisement group to respect the best promotions yet has all the more as of late moved into a week long rosé-filled decision making a session. In any case, the current year's get-together comes amid a particularly shaky ...