Advertising Archives

Aug32021 by Paul LinusNo Comments

Newspaper ads still effective way to reach customers

Advertising

From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...

Jul302021 by Paul LinusNo Comments

Common direct mail mistakes to avoid

Advertising

The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...

Jun192021 by Paul LinusNo Comments

Money making tips by blogging with advertisements

Advertising

Earning money with a blog is a fun and creative way to make money on the web, but many new bloggers aren't sure exactly how to successfully monetize a blog. As a result, many bloggers fall short of their potential in terms of how much money they earn blogging. Blog Advertising vs. Pay-Per-Post Blogging Websites The blogs that make the most money are niche blogs that utilize several different advertising methods. It's fairly easy to set up advertising on a blog and making money blogging via advertisements has a distinct advantage over the other primary method to earn money with a blog: pay-per-post programs. Pay-to-post blog programs pay bloggers for each blog post (a limit of one per day, usually), providing the post meets the site's criteria. This method to earn money bloggin...

Feb32021 by Paul LinusNo Comments

Small advertising agency business strategies

Advertising

Small advertising agencies had to reevaluate their business plans when the 2008-09 recession forced their clients to cut back on spending, reducing agency fee and commission income right in the middle of the industry’s digital and marketing revolution. Even for those that survived, there had to be lingering questions about how to weather future downturns in the economy. Should they diversify their services to maintain a balanced source of income? Should they specialize to become the best in their field, particularly one of the newer digital fields? Advertising Age Small Ad Agency of the Year Rockfish Interactive of Rogers, Arkansas had already been doing both well enough to be named the Advertising Age Magazine “Small Ad Agency of the Year." According to Ad Age, Rockfish took in ...

Jan192021 by Ryan FitnessgoalsNo Comments

Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Advertising

We’ve all been through hard times in 2020. The Coronavirus has affected us in ways that we can’t even fully grasp yet. However, aside from health issues, the biggest blow the virus gave humanity is probably a financial one. On one hand, lockdowns and restrictions forced businesses to make a harder effort to sell. On the other hand, consumers were left with a lot less free cash. The road from here to economic slowdown was pretty straight. One method for businesses, freelancers and entrepreneurs to overcome this financial hardship was to increase marketing efforts. The online environment, in that sense, has played a key role since campaigning is much cheaper and more audience-targeted than other, more traditional means of advertising. However, many advertisers are reporting that recen...

Jun82020 by Paul Linus1 Comment

Click2sell.co designs successful business advertising campaign

Advertising

In America, businesses spend millions of dollars each year on advertising campaigns because they know that no business can succeed if potential clients or customers never hear about it or know what goods or services it has to offer. In fact, the reality is that successful businesses realize the importance of advertising and know they cannot afford “not” to advertise. Of course, another reality is that many businesses, especially if new and/or very small, usually do not have the financial resources to invest in costly advertising campaigns or, for that matter, to hire expensive advertising agencies. This does not mean, though, that such businesses cannot advertise. They can, and successfully so, as long as they keep certain guidelines in mind when designing their advertising campaign...