
Small advertising agency business strategies
Small advertising agencies had to reevaluate their business plans when the 2008-09 recession forced their clients to cut back on spending, reducing agency fee and commission income right in the middle of the industry’s digital and marketing revolution. Even for those that survived, there had to be lingering questions about how to weather future downturns in the economy.
Should they diversify their services to maintain a balanced source of income?
Should they specialize to become the best in their field, particularly one of the newer digital fields?
Advertising Age Small Ad Agency of the Year
Rockfish Interactive of Rogers, Arkansas had already been doing both well enough to be named the Advertising Age Magazine “Small Ad Agency of the Year." According to Ad Age, Rockfish took in ...