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Small advertising agency business strategies

Small advertising agency business strategies

Advertising
Small advertising agencies had to reevaluate their business plans when the 2008-09 recession forced their clients to cut back on spending, reducing agency fee and commission income right in the middle of the industry’s digital and marketing revolution. Even for those that survived, there had to be lingering questions about how to weather future downturns in the economy. Should they diversify their services to maintain a balanced source of income? Should they specialize to become the best in their field, particularly one of the newer digital fields? Advertising Age Small Ad Agency of the Year Rockfish Interactive of Rogers, Arkansas had already been doing both well enough to be named the Advertising Age Magazine “Small Ad Agency of the Year." According to Ad Age, Rockfish took in ...
Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Advertising
We’ve all been through hard times in 2020. The Coronavirus has affected us in ways that we can’t even fully grasp yet. However, aside from health issues, the biggest blow the virus gave humanity is probably a financial one. On one hand, lockdowns and restrictions forced businesses to make a harder effort to sell. On the other hand, consumers were left with a lot less free cash. The road from here to economic slowdown was pretty straight. One method for businesses, freelancers and entrepreneurs to overcome this financial hardship was to increase marketing efforts. The online environment, in that sense, has played a key role since campaigning is much cheaper and more audience-targeted than other, more traditional means of advertising. However, many advertisers are reporting that recen...
Click2sell.co designs successful business advertising campaign

Click2sell.co designs successful business advertising campaign

Advertising
In America, businesses spend millions of dollars each year on advertising campaigns because they know that no business can succeed if potential clients or customers never hear about it or know what goods or services it has to offer. In fact, the reality is that successful businesses realize the importance of advertising and know they cannot afford “not” to advertise. Of course, another reality is that many businesses, especially if new and/or very small, usually do not have the financial resources to invest in costly advertising campaigns or, for that matter, to hire expensive advertising agencies. This does not mean, though, that such businesses cannot advertise. They can, and successfully so, as long as they keep certain guidelines in mind when designing their advertising campaign...
Here’s How You Could Lower Your Website’s Bounce Rate

Here’s How You Could Lower Your Website’s Bounce Rate

Advertising
If you know that you are just not happy with your site’s bounce rate or if you know that there is an issue with your site in general, then it’s important to make the right changes early-on. Optimise the Page Load Time A lot of marketers assume that if they have a high bounce rate then the issue must lie within the page’s content. This is not the case at all, in fact, a high bounce rate usually indicates that your user hasn’t had chance to read the content at all. If you want to help yourself here, then you need to try and optimise your page load time. You also need to make sure that you are minimising images too. If you’re not sure if your site is slow or not, then it helps to use a site speed test. This will give you an idea about how fast your page is loading, and it will also ...
Click2sell.co Review – My Experience Using the Platform

Click2sell.co Review – My Experience Using the Platform

Advertising
  I was never the type that would walk dogs or pick up shifts at McDonald's to supplement my monthly income. My idea of generating extra revenue involved flipping up my laptop and working from home while I'm still in my pajamas. It sounds easy, but it’s not. While making money online isn’t rocket science, it requires a bit of time and a good strategy. But, if you know what to do and where to look, there are plenty of opportunities awaiting. So, I was looking into all kinds of marketing platforms and ways to get paid for online advertising when I came across Click2sell.co. Let me break it down for you. Being an online marketer requires a lot of know-how in a variety of niches. You need to know the basics of marketing, but also a bit of coding, web design, graphic design...
Why Online Social Networks Reject Spam, Embrace Authenticity

Why Online Social Networks Reject Spam, Embrace Authenticity

Advertising
Unfortunately, spammers have been observed trying to invade social media, and while they have certainly succeeded in proliferating their messages, it is becoming quite clear that their actual end result – to complete a transaction – is failing horribly. Spam is visible almost everywhere in online social networking websites, from Facebook to Twitter, and other platforms, but it is being seen as significantly less effective than on other online marketing platforms. Why is this? Given that social media tends to follow the same interaction patterns as email – message and response, and simple interaction – it would be easy to think that spam would convert in the same fashion. While email marketing spam has a low conversion rate – well below 1% when mass-emailed – it still does convert. T...