Advertising Archives - Page 2 of 13

Sep162021 by Paul LinusNo Comments

Coupon marketing and loss leader advertising tips

Advertising

One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...

Aug312021 by Paul LinusNo Comments

The art of advertising

Advertising

Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts. While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence. Employ New Trends in Self-Advertising Be among the first to grab a piece of history or be linked to ...

Aug32021 by Paul LinusNo Comments

Newspaper ads still effective way to reach customers

Advertising

From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...

Jul302021 by Paul LinusNo Comments

Common direct mail mistakes to avoid

Advertising

The National Federation of Independent Business reports that “Direct mail gets you into the homes and businesses of your customers -- where you might never be, even if you called and asked for an appointment. And it lets you reach many, many more people than you could by yourself.” But direct mail campaigns involve more than sending out a company brochure or postcard. Many direct mail campaigns fall flat due to these common mistakes. Not Using the Right Mailing List The purpose of a direct mail campaign is to generate awareness about your product, service or company and one of the most common mistakes is not contacting the right recipient. Knowing your target market is critical. It’s important to keep your client list up to date, or if you’re purchasing a list, buy it from a r...

Jun192021 by Paul LinusNo Comments

Money making tips by blogging with advertisements

Advertising

Earning money with a blog is a fun and creative way to make money on the web, but many new bloggers aren't sure exactly how to successfully monetize a blog. As a result, many bloggers fall short of their potential in terms of how much money they earn blogging. Blog Advertising vs. Pay-Per-Post Blogging Websites The blogs that make the most money are niche blogs that utilize several different advertising methods. It's fairly easy to set up advertising on a blog and making money blogging via advertisements has a distinct advantage over the other primary method to earn money with a blog: pay-per-post programs. Pay-to-post blog programs pay bloggers for each blog post (a limit of one per day, usually), providing the post meets the site's criteria. This method to earn money bloggin...

Feb32021 by Paul LinusNo Comments

Small advertising agency business strategies

Advertising

Small advertising agencies had to reevaluate their business plans when the 2008-09 recession forced their clients to cut back on spending, reducing agency fee and commission income right in the middle of the industry’s digital and marketing revolution. Even for those that survived, there had to be lingering questions about how to weather future downturns in the economy. Should they diversify their services to maintain a balanced source of income? Should they specialize to become the best in their field, particularly one of the newer digital fields? Advertising Age Small Ad Agency of the Year Rockfish Interactive of Rogers, Arkansas had already been doing both well enough to be named the Advertising Age Magazine “Small Ad Agency of the Year." According to Ad Age, Rockfish took in ...