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Aug312021 by Paul LinusNo Comments

The art of advertising

Advertising

Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a dog-eat-dog affair, but some of history's most successful businesses cut ahead of the competition by making the most of successful publicity stunts. While some advertising gimmicks prove to be useless (and others, dangerous), the power to create and use publicity effectively separates the winners from the losers. Not all advertising success involves quantity or quality of media usage; success outside of traditional media advertising involves business creativity, courage, and persistence. Employ New Trends in Self-Advertising Be among the first to grab a piece of history or be linked to ...

Aug32021 by Paul LinusNo Comments

Newspaper ads still effective way to reach customers

Advertising

From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...

Mar242021 by Paul LinusNo Comments

Business owners need these succession plans

Business

For many business owners, family succession planning can be a daunting task. There are a number of variables and individuals to consider in the process. Advisors in different areas of expertise will need to be brought in. Also, what’s the timing for when the plan gets implemented? Again, there is a lot to consider and think about. Here are some valuable suggestions to consider for small business owners, the so-called small and medium enterprises. Not All Children are Entrepreneurial But before the process begins, owners must consider the idea that entrepreneurship does not necessarily pass from one generation to the next. It would be nice to have a child take over the business but that isn’t always the case. In fact according to the SBA, it occurs about thirty percent of the time...

Sep192018 by Paul LinusNo Comments

Why Online Social Networks Reject Spam, Embrace Authenticity

Advertising

Unfortunately, spammers have been observed trying to invade social media, and while they have certainly succeeded in proliferating their messages, it is becoming quite clear that their actual end result – to complete a transaction – is failing horribly. Spam is visible almost everywhere in online social networking websites, from Facebook to Twitter, and other platforms, but it is being seen as significantly less effective than on other online marketing platforms. Why is this? Given that social media tends to follow the same interaction patterns as email – message and response, and simple interaction – it would be easy to think that spam would convert in the same fashion. While email marketing spam has a low conversion rate – well below 1% when mass-emailed – it still does convert. T...

Aug32018 by Paul LinusNo Comments

Advertise on Search Engines Like a Google AdWords Professional

Featured, Technology

There is an untold assumption that search engine advertising, though effective for scale and speed, are a tad unreliable and maintenance-heavy. Despite being slightly true, that assumption is one that can be put away quite quickly with a few small steps that can make any online marketer efficiently and effectively advertise on search engines like a Google AdWords professional. These two tactics and tricks for limiting campaign management may cost a conversion or two each. However, they are likely to drastically cut down the amount of stress and undue maintenance that pay-per-click internet advertising campaigns typically cause internet marketing specialists. Avoiding Trademarks and Potentially Litigious Keywords for PPC Advertisements Google AdWords advertising allows somethin...