Why Online Social Networks Reject Spam, Embrace Authenticity
Unfortunately, spammers have been observed trying to invade social media, and while they have certainly succeeded in proliferating their messages, it is becoming quite clear that their actual end result – to complete a transaction – is failing horribly. Spam is visible almost everywhere in online social networking websites, from Facebook to Twitter, and other platforms, but it is being seen as significantly less effective than on other online marketing platforms.
Why is this? Given that social media tends to follow the same interaction patterns as email – message and response, and simple interaction – it would be easy to think that spam would convert in the same fashion. While email marketing spam has a low conversion rate – well below 1% when mass-emailed – it still does convert. T...