Tag: online feedback

Crafting E-commerce Satisfaction Surveys

Crafting E-commerce Satisfaction Surveys

Technology
To learn how to improve your business practices, your best first step is to ask your customers what changes they’d like to see. As simple as that sounds, there’s more to crafting ecommerce satisfaction surveys than asking a bunch of questions to people who have bought things from you. Those questions and the form they take must be thoughtfully considered if you are to glean quality results. What to Ask The first person you need to query is yourself. What do you want the survey to accomplish? Sure, you want to gauge the satisfaction of your customer base, but you need to drill down into it farther than that to figure out what you’ll need to fix if there are problems. Further, your goal must be specific. In other words, you’ll need to narrow the focus of your questioning