Data & Retail: What It Means for the Holiday Season
The 2018 holiday shopping season promises to be one for the record books. For the first time ever, sales are projected to top $1 trillion! Brick-and-mortar sales are expected to climb by 4.4 percent, while online sales will grow by over 12 percent.
A lot of factors are driving that growth, from a strong economy to the rapid expansion of mobile shopping. High on that list is retail analytics. It’s allowing retailers to find, attract, and retain customers like never before. As a result, they are spending more than ever before.
It’s hard to overstate the impact of retail analytics. But it’s also easy to obscure the benefits. To give you a sense of how analytics is transforming retail, explore how it’s being used this holiday season:
Delivering a Personalized Shopping Experience
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