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Tag: SMS strategy

Widespread Fears And Myths Connected With SMS Marketing

Widespread Fears And Myths Connected With SMS Marketing

Business
Every year we can see how the number of channels and points of contact with a person as a consumer increases. Instagram, Facebook Messenger, Viber, WhatsApp, Telegram – now the business can contact its customers by any or all of these channels. In all this diversity, is there is a place for good old SMS marketing? 94% of SMS messages are read within the first 5 minutes after their delivery (while the SMS open-rate is 99%). These numbers convince that it would be worth the cost, and all businesses urgently need to engage in the implementation of SMS marketing and development of SMS strategy. Is this so? Let's figure it out together. And let's start, perhaps, with the most important thing – with the answer to the question, "Does my business need SMS marketing?» The specialists f...