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Tag: Unique Brand

The Best Advice for Solopreneurs in 2021

The Best Advice for Solopreneurs in 2021

Business
Starting and running a successful small business isn't easy for anyone — and it can be especially challenging for solopreneurs who go it alone. A rapidly transforming economy — one where working from home, contactless payment and online shopping are more popular than ever — means that even successful businesses may need new strategies and tactics to stay competitive. This is some of the best advice for solopreneurs getting ready for 2021. 1. Build a Unique Brand A small business, no matter the niche, is likely up against serious competition. Big companies have marketing budgets they use to build brands that are highly consistent and workshopped for hours to communicate very specific ideas. This isn't to say there aren't advantages to being the underdog. As a small business, ...