Tag: concept testing

The role of concept testing in new product development

The role of concept testing in new product development

Business
Starting work on new products is always an exciting time for any company. It can also be extremely daunting, as you are going through a process that you hope will make the company/brand stronger in the long run, but if a poor decision is made, then the consequences can be dire. In this article, we will look at how concept testing can help stop these mistakes from occurring, and show why it is such a vital part of new product development. Concept testing, simply put, is asking members of the public for feedback on a new product/service before it enters the market. This type of testing is strictly based on the product/service that is entering the market. In other words, it shouldn’t focus on aspects such as the brand of the product, or the advertising campaign of the product. This is