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Tag: creative people

Proven tips to nurture good creative people at work

Proven tips to nurture good creative people at work

Business
Finding good creative people is hard enough for an advertising agency, but keeping them there is even harder. In the end, it should not be a matter of money. Talented people should want to stay on because they feel cared for and can look forward to a great career instead of just a job. Here is expert advice based on Bird’s in-house notes. The Manager’s Job is to Make Dreams Come True An ad agency manager’s job, says Bird, is to make his people’s dreams come true. This begins with discovering what their dreams are. Right from the start, a manager should find out what his people want to achieve. He should talk to them. If they seem to have potential, a manager should make it his business to help them achieve their goals. That will make them even better because they’ll want to he...