Tag: environmental scanning

These include the organisations sector (stable sectors need sustained, pre-planned PR campaigns, fast moving sectors require reactive as well as proactive programmes) and size (if small the PR department will be multifunctional or the PR work may be outsourced, if large multiple specialists can work in a specialized PR department or within other departments, and may be part of management). Systems Theory Systems theory summarizes the structure and operation of an organisation, and how it interacts with its environment, breaking the organisation itself into subsystems impacting on each other and the organisations environment. Organisational theorists typically present five subsystems; Production, producing the products and services of an organisation; Maintenance, spanning the ...