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Tag: financial hardship

Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Do You Feel Like Your Advertising Doesn’t Work Anymore? It’s Time to Rethink

Advertising
We’ve all been through hard times in 2020. The Coronavirus has affected us in ways that we can’t even fully grasp yet. However, aside from health issues, the biggest blow the virus gave humanity is probably a financial one. On one hand, lockdowns and restrictions forced businesses to make a harder effort to sell. On the other hand, consumers were left with a lot less free cash. The road from here to economic slowdown was pretty straight. One method for businesses, freelancers and entrepreneurs to overcome this financial hardship was to increase marketing efforts. The online environment, in that sense, has played a key role since campaigning is much cheaper and more audience-targeted than other, more traditional means of advertising. However, many advertisers are reporting that recen...