Tag: holiday shopping season

Data & Retail: What It Means for the Holiday Season

Data & Retail: What It Means for the Holiday Season

Technology
The 2018 holiday shopping season promises to be one for the record books. For the first time ever, sales are projected to top $1 trillion! Brick-and-mortar sales are expected to climb by 4.4 percent, while online sales will grow by over 12 percent. A lot of factors are driving that growth, from a strong economy to the rapid expansion of mobile shopping. High on that list is retail analytics. It’s allowing retailers to find, attract, and retain customers like never before. As a result, they are spending more than ever before. It’s hard to overstate the impact of retail analytics. But it’s also easy to obscure the benefits. To give you a sense of how analytics is transforming retail, explore how it’s being used this holiday season: Delivering a Personalized Shopping Experience