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Tag: marketing strategy

Predictive Analytics: How to Implement a Successful Model for Your Marketing Strategy

Predictive Analytics: How to Implement a Successful Model for Your Marketing Strategy

Business
Predictive analytics is the process of using data in order to determine how likely certain outcomes are. When it comes to marketing, predictive analytics uses machine learning and a variety of datasets to make future forecasts and ultimately end up with better, more informed marketing decisions. In this article we'll take you through the steps you need to take in order to successfully implement predictive analytics in your marketing strategy. Step 1: Planning The first part of the process is to set your goals and targets. Using the S.M.A.R.T system is a good way to ensure your goals are good ones; they should be specific, measurable, achievable, realistic and time-specific. You should then determine which data you need to achieve these goals, and carry out an audit of your ...
Online Marketing In 2015 To Be Little Different – Brief Tips

Online Marketing In 2015 To Be Little Different – Brief Tips

Advertising
The online marketing strategy of 2015 will be different from 2014. There are several reasons to it like social media will play important role than ever. It is said the social signals will become important factor of Google ranking and remember the social media feeds of blogs will work like workhorses in driving traffic. Guest posting will no longer work in favorable direction. Google has already expressed that guest posting for links back will be seen suspiciously as it may have spammy nature. However, even after knowing the fact Google delayed its downgrading in 2014. Remember, content is king, and content marketing will continue to grow. The most successful content writing in 2015 may probably be writing free reports, white papers, case studies and of course blog posts. Broadcas...