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Tag: public relation

Businesses require different functionality in today’s world

Businesses require different functionality in today’s world

Business
Environmental sustainability and maintaining an acceptable image in the minds of a public that is aware of what is happening in the business world, and adapting business organizational structures to the knowledge businesses created by modern technology are some of the other major issues. Knowledge Businesses When industrialization started, capital equipment was the major strategic asset of a business. The equipment enabled large volume production at costs much less than with manual labor, thus conferring a competitive advantage to businesses using them. The situation is different for today's businesses. Fast changing developments in modern technology result in new products that make traditional products obsolete. Additionally, businesses that know how to leverage the ever-chan...
PR Role Within Organization

PR Role Within Organization

Business
These include the organisations sector (stable sectors need sustained, pre-planned PR campaigns, fast moving sectors require reactive as well as proactive programmes) and size (if small the PR department will be multifunctional or the PR work may be outsourced, if large multiple specialists can work in a specialized PR department or within other departments, and may be part of management). Systems Theory Systems theory summarizes the structure and operation of an organisation, and how it interacts with its environment, breaking the organisation itself into subsystems impacting on each other and the organisations environment. Organisational theorists typically present five subsystems; Production, producing the products and services of an organisation; Maintenance, spanning the ...