Travel tips for Greece
Tourism is one of the three major pillars of the Greek economy, the other two being shipping and construction.
The Greek Ministry of Tourism is considered a strategic part of the government organization portfolio and one of its major tasks is to ensure that Greece stays competitive in the tourism arena, through the provision of quality products and services.
Quality competitive products and services imply a high level tourist satisfaction. This sometimes requires the government to crackdown on misbehaving or delinquent tourism service and product suppliers.
Tourism as a Service Industry
Tourism is primarily a service industry.
As any marketing book will emphasize, a service is something that is experienced only during consumption, and thus falls under a high-risk purchas...