Advertising trends on industry horizon and business models
The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways.
Michael Richarme of Decision Analyst Inc.
Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine:
Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...