Paul Linus, Author at News, Views and Reviews

Sep202018 by Paul LinusNo Comments

Top Rules for Living with Technology

Technology

The rise of mobile phone usage over the past few years has reduced modern Britain to a cacophony of beeps, vibrations and catchy ring tones. It’s impossible to walk down the street these days without being besieged by an orchestra of sounds, ranging from Crazy Frog to the Nokia jingle. More and more, as technology invades people's space and permeates day-to-day lives, it’s becoming important to observe the basic rules of etiquette to ensure that people can live in harmony with their gadgets and gizmos. Technology bringing people together? A few years ago, it was unimaginable that people would all be communicating whenever and wherever the fancy took them. As gadgets such as the mobile phone and laptop become more accessible and portable than ever before, humans seem to be incapab...

Sep192018 by Paul LinusNo Comments

Why Online Social Networks Reject Spam, Embrace Authenticity

Advertising

Unfortunately, spammers have been observed trying to invade social media, and while they have certainly succeeded in proliferating their messages, it is becoming quite clear that their actual end result – to complete a transaction – is failing horribly. Spam is visible almost everywhere in online social networking websites, from Facebook to Twitter, and other platforms, but it is being seen as significantly less effective than on other online marketing platforms. Why is this? Given that social media tends to follow the same interaction patterns as email – message and response, and simple interaction – it would be easy to think that spam would convert in the same fashion. While email marketing spam has a low conversion rate – well below 1% when mass-emailed – it still does convert. T...

Sep182018 by Paul Linus1 Comment

How to Derive Better Gas Mileage

Automobiles

Fossil Fuels that fuel automobiles come from non-renewable sources and contribute to pollution and global warming in a big way. President Obama’s tough auto efficiency standards that aim to improve cars’ mileage by 40 percent are likely to mitigate the energy crisis in a big way. Regulations apart, there are various methods by which individual drivers can increase gas mileage for the vehicles. Good driving style, adherence to basic car maintenance tips and making optimal use of the car increase fuel economy by as much as twenty percent! Driving Style Irrespective of the declared fuel efficiency of your car, your driving style improves gas mileage, or decreases it in a big way. The following are the major fuel economy driving tips: Aggressive acceleration and braking increas...

Sep162018 by Paul LinusNo Comments

What is Mystery Shopping; What are its Do’s and Don’ts

Business

Being successful in mystery shopping, like anything else, requires a degree of hard work and perseverance. Jobs and assignments do not fall down out of the sky, and just like any 9-to-5 place of employment, if too many mistakes are made, whether they are unintentional or otherwise, can cause people to be seen as more of a liability, rather than as an asset. Success Can Happen Schedulers are not eager to work with difficult people who do not take anything seriously, including guidelines and practices. Having to reschedule and reassign jobs is a nuisance at best, and can cause the schedulers their own level of anxieties. The same holds true for editors – they are not there to nitpick over every misspelled word or misplaced comma, but having to practically rewrite a report for struc...

Sep152018 by Paul LinusNo Comments

The 1916 Migratory Bird Convention

Wildlife

Any approach to conservation of migratory birds requires international cooperation because many bird species breed in one country and spend the winter in another. During migration, they often pass through other countries as well. Anywhere along their migration route, they may be killed. The Reason for an International Conservation Agreement for Birds In 1919, George Lawyer, Chief U.S. Game Warden, wrote: “The myriads of migratory birds that fairly astounded the early explorers… inspired the writing of volumes of literature. These volumes have told of the wanton and thoughtless slaughter of the birds, and have given warning of their certain disappearance with the settlement of the country and the usurpation of the forests, fields, and streams that had furnished shelter, food, and ...

Sep142018 by Paul Linus1 Comment

Cheap Eats In Cambridge, UK

Travel

The historic university city of Cambridge has earned itself a reputation for being an expensive place to live and go out. But foodies can take comfort in the fact that among the pricier restaurants and bland chains, there are great local eateries offering delicious dishes for a reasonable price. A great meal need not necessarily break the bank! Whatever your budget, you'll be able to treat yourself to a fabulous night out! Dojo, 1-2 Millers Yard, Cambridge Tucked along an alleyway near the famous Mill Pond is a delightful, unpretentious restaurant serving a great variety of tasty food from Southeast Asia. Whether you love a spicy Pad Thai, Malaysian curry or Japanese dumplings, you'll be in food heaven at Dojo! This is probably one of the best value meals you can get in Cambridge...