In 2014, among the best-selling toys-to-life brand category, Disney Infinity was the best selling. However, Skylanders publisher Activision seems not to agree with it.
Disney released a statement claiming the figure based on NPD’s data. It said the sales of Disney Infinity increased by 16 percent in November-December holiday season compared to the same period in 2013.
Disney also mentioned the market share of its Disney Infinity in the same category increased to 47 percent from 43 percent apart from outselling Skylanders, the newarest competitor, in total sales revenue as well as in total sales of starter packs.
Meanwhile, Activision too maintains saying Skylanders is leading the toys-to-life category for third consecutive year. The claim is based on data from NPD, GfK and internal estimates of Activision itself.
According to Activision CEO Eric Hirshberg, Skylanders is holidng a leadership position in the world and also in US by wide margins. It has bigger by 30 percent from its nearest competitor in 2014. More to this, the Skylanders Trap Team outsold by 17 percent globally from its nearest competitor. This is the third consecutive year the product has been number one and they are thrilled to continue the leading.
The confusion continues and probably need to wait for any other data to know the reality. Meanwhile, do share your own views on it with us and fellow readers in the below given comment box.