Business Archives - Page 2 of 11

May12022 by Paul LinusNo Comments

Fundamentals of business financial management

Business

The two fundamentals of financial management are represented by management accounting and corporate finance. Managerial accounting includes techniques for financial analysis, costing the activities of the business and forecasting financial requirements. Corporate finance includes functions such as valuations of assets and projects, deciding on the best investment portfolio, reducing risks through hedging operations, and choosing/monitoring the capital structure. Financial Management in Practice Financial managers are responsible for ensuring: Good returns to investors who have provided funds for the business. Monitoring the continued financial health of the business. Reducing the risk exposure of the business. These goals are typically achieved through: Availability of...

Apr302022 by Paul LinusNo Comments

Legitimate work at home ideas

Business

Ever done an Internet search for work at home ideas? While seemingly innocent, this search string can lead many would-be self employed professionals down a path that’s really a virtual minefield of Internet scams and con artists. It is possible to make money online, and there are a lot of great, legitimate ideas that can help anyone get started on this path. Learning how to use these ideas to make money is the first step on the road of self employment. Legitimate Work at Home Ideas Looking for legitimate work at home ideas to get the self employment ball rolling (so to speak)? It can be difficult to launch a new career without even knowing where to begin. Find ways to create money-making opportunities in a few common work at home fields: Consulting services. Have some sound ad...

Nov282021 by Paul LinusNo Comments

Advertising trends on industry horizon and business models

Advertising

The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways. Michael Richarme of Decision Analyst Inc. Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine: Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...

Oct192021 by Paul LinusNo Comments

Training employees boosts business

Business

The welfare of the company and employees rests on the equality of training that is provided to staff. A training and development program helps employees and businesses to grow. Some of the most often-used programs include: On-the-job training On-the-job training endeavors to instruct an employee how to carry out a particular job assignment. Equally useful in training new employees as well as updating existing staff as some might be changing internal jobs, the on-the-job training consists of four parts: Preparation. The trainer finds out what the employee already knows about the job. Demonstration The trainer shows the employee how to do the job. Application. The employee does the job alone. Job Rotation In job rotation, employees are allowed to learn new jobs and to br...

Oct112021 by Paul LinusNo Comments

How to advertise a small business

Business

The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...

Aug32021 by Paul LinusNo Comments

Newspaper ads still effective way to reach customers

Advertising

From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...