Hi, folks, how are things going with your ecommerce project? You might have just started it, or being caught at the moment of working with your clients base. You can be also very lucky as have just been mentioned by one of the film stars as she said that your dresses are the best she has ever seen. All these cases be united by one important thing – you will have to work on your e commerce advertising strategy, no matter on which stage you are.
What is the best strategy to use?
You know, the question reminds what is the best ice-cream in the world. One likes vanilla flavor, while somebody can’t live without chocolate crumbs and nuts and others are allergic to some components.
The same is true for marketing, what seems to be the most effective for one company, may not be useful at all for another firm. There are too many factors that should be taken into account. You will have to try different strategies in variety of implementation. However, there is something you can do with it as there are strategies feeling no power of time. We are going to reveal them in this post right now!
Content marketing and its planning
All the information we see on the Internet, starting from images and finishing video is a content. Every time you raise up your head and publish an image or a short video, you work on reputation of your brand. With Ecommerce marketing platform you’re getting the very most from each transaction.
We mean that you should plan what you are going to post. Take a sheet of paper and write down all the methods you are going to implement to cover your clients.
Set a regular period after which you will be reviewing your success, which methods give high results and which one are better to be skipped. Focus on your content being unique
It seems to be no special difference which image to use or how popular this video can be. But if you want to be related to something special and in imitative – you will have to work on it. It does require some time for creation, but you will be impressed by results and your clients appreciation.
Which languages do you speak?
If you represent even a very small company that, however, works on global level – you will definitely have to make clients interaction with you as much convenient as possible. The solution is simple – translate your website to the languages your audiences speak. Start with major one and go step by step to the smallest.
Are you present in terms of wearable technologies?
Your client may use such devices as watches or glasses. Think how you can reach them there.
*As these devices are very specific, you will need professional aid from highly skilled programmers.
Show all your faces
Working in one line to gain one manner and style is nice, but how about adding some personalization to the process? Tell people who your authors are as people are interested to know who does all this backstage work and invest in your channel.
Make instructive videos
We all know that YouTube can be used not only for watching cats, but there is something useful there as well. Film how your products are used, what are their main functions and so on. Customers are more likely to come to you as feel you care about them.
Talk to your clients
There are a lot of things hidden there. Just adding a chat to your website is not enough, you should answer your clients there. If you are present in social networks, we suppose, you are, answer your clients as quickly as you can. Give people of being close to you, that every unknown Jane from a hicktown is important for you and you honestly want to be helpful.
What do you think about our ideas? Comment on and share the ideas you have found out and tested.
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