Keyword-based SEO is rapidly dying though once it meant everything to a campaign. However, online marketers still hold keywords in high regard and there will surely be some relevancy to it in 2015. Below are the reasons:
It is not very true that keywords are completely dead. Google of course need some texts to figure out what the site is for and hence placement of the keywords are important and not their frequency. Placing the keywords in title tag and once in the header is enough rather than stuffing it in the body.
Google has started deriving meaning from synonyms of keywords and so the key phrases used in any form will place the site in same category. It will not make much difference in 2015 as it did earlier.
A proper structure of the site will work in 2015 better. It includes the navigation too. If user finds information easily on the site, it will save time and Google will reward such accommodation. One can also structure the site in traditional way like having a header, body, sidebars and footer along with appropriate content in each section.
Site speed is another factor that will work in 2015. The quicker site loads, the higher it rank. Google always rewards those sites that make users happy.
As it is seen things have changed at rapid speed in the world of SEO, it is suggested to publish accurate and relevant content on the website that will find no trouble climbing the rankings quickly.
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