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Tag: online marketing

Impact of social media on fashion and beauty industries

Lifestyle
Social media has become an integral part of our daily lives, and its impact can be felt across a variety of industries, including fashion and beauty. In this article, we’ll explore how social media has transformed the way fashion and beauty brands reach and interact with their customers. A New Platform for Marketing and Advertising The impact of social media on the fashion and beauty industries can be seen in the way it has become a new platform for marketing and advertising. With millions of active users, social media has provided fashion and beauty brands with a huge audience to target. Brands can now reach a much wider audience through social media advertising and influencer marketing. They can showcase their products, engage with customers and create a strong brand image. ...
Independent film marketing in the online world

Independent film marketing in the online world

Entertainment, Technology
There is no one on this planet that will debate the fact that Internet marketing and online social networking has become the primary method of communication, updating, and promotion. Even in natural disasters like Haiti, tools like Facebook and Twitter were the only means of communications in a shattered system that rendered phones useless. Is it then reasoned that this overwhelming power of communication can be used as an exceptional tool in promoting videos made by the independent film community, especially since the major studios are already taking advantage of these facts. Here are three techniques used widely and open for adaptation: Youtube Marketing for Independent Movies It’s evidence enough by the millions of users that plow through page after page of Youtube videos l...
A Business’s Guide to Surviving COVID-19

A Business’s Guide to Surviving COVID-19

General
The impact COVID-19 has had on businesses around the globe is unprecedented. Whether you own an essential activity or not, you're likely dealing with new challenges you never expected to face. The truth is that even when stay-at-home recommendations pass, there will be trials in 2020 for companies. According to a March report from McKinsey & Company, the US and European countries could have a long road to economic recovery. Experts predict a slow upward tick through 2023, finally hitting pre-pandemic levels at the three-year mark. Fortunately, there are things you can do that will hasten your business' return and lessen the financial impact. Brands have an opportunity not just to survive but eventually thrive if they come up with the right plan and stick to it. 1. Protect Your W...
6 Tips for Developing Online Business through Instagram

6 Tips for Developing Online Business through Instagram

Business
The revolutionary wave of digital media is on the rise as every individual consciously part of digital marketing. Sites like Instagram, Facebook, and twitter have been playing a significant role in shaping the pitch of business profiles. With the growing trend of online marketing, these powerful media-houses will continue to rule in the future too. So, why not use this platform for a reliable and distinctively popular business empire in this era of social media. Let's find out how Instagram will help in creating success stories. Relevant posts Don't share anything anywhere in the Instagram profile just for fulfilling the mere requirement of shares. It is the rule of thumb to be specific in sharing posts relevant to your business and firm. Share posts that boost your online presenc...
Top 5 Silly Mistakes In Online Marketing

Top 5 Silly Mistakes In Online Marketing

Advertising
Online marketing sounds catchy and attractive. It also helps in earning good money, but for those who try to avoid mistakes. Below we will discuss top 5 silly mistakes made in online marketing: Lacking onsite content strategy Earlier it was seen one-page microsites dominated the search engine results pages and this was due to several quality links pointing to those from external websites. After Google Panda update things are not the same and now quality content are getting ranked better rather than such smaller sites. Hence below things are to be taken into consideration while creating content: Try to put error and grammar-free content without spelling mistakes. Test formatting to be done carefully with bold, italics and bullet points. Subheads are important. Write good len...
How Internet Marketing To Be Different In 2015

How Internet Marketing To Be Different In 2015

Advertising
Internet marketing will be different in 2015 as its landscape has been changing continuously. The SEO, organic search, social media interactions, paid advertising, content marketing and more will act differently in giving results to various industries. Below are some Internet trends that will be evolving further this year to affect industry subgroups. Social media will be a very important part of comprehensive marketing strategy for industries like fitness centers, nutritionists, lawyers, hospice care and other industry subgroups. It will help them in making their brand seem real and also to be more widely accessible. Responsive web design too is required for business houses to be successful in their sectors. These days more and more individuals are using mobile devices and so th...