
What is Business Intelligence
Business intelligence may be best defined as a bundle of sensitive information collected to aid the company management evolve appropriate strategies to combat competition and increase market share.
Components of Business Intelligence
The various types of information that constitute business intelligence may be broadly listed as:
Market Analysis Reports – to meet people in the marketplace and obtain from them the public perception of one’s business image and product range as also the general market opinion about competitor’s products/ services.
Customer Feedback Reports – To meet the regular customers and ascertain from them feed back information about the company’s products/ services and what further improvements the customers expect.
Competitor Activities – This is basi...