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Tag: Small Business

Legitimate work at home ideas

Legitimate work at home ideas

Business
Ever done an Internet search for work at home ideas? While seemingly innocent, this search string can lead many would-be self employed professionals down a path that’s really a virtual minefield of Internet scams and con artists. It is possible to make money online, and there are a lot of great, legitimate ideas that can help anyone get started on this path. Learning how to use these ideas to make money is the first step on the road of self employment. Legitimate Work at Home Ideas Looking for legitimate work at home ideas to get the self employment ball rolling (so to speak)? It can be difficult to launch a new career without even knowing where to begin. Find ways to create money-making opportunities in a few common work at home fields: Consulting services. Have some sound ad...
Could Investing in a Business Degree Help Your Small Business Succeed?

Could Investing in a Business Degree Help Your Small Business Succeed?

Business
Many successful business owners are people who are easily able to see the bigger picture and visualise their future success. For a small business owner to become successful, they need to be consistently pushing themselves to improve and learn more. Running a business is not a one-step job, and to achieve the business growth and success that you want, you will need to work on regularly improving your knowledge and expertise, learning new things that you can apply to your business throughout all its different growth stages. Today, online learning has made educational courses and degree programs easier than ever to access. It’s often one of the top choices for small business owners who want to improve their ability to take their company to the next level.  Range of Courses on Offer With...
How to advertise a small business

How to advertise a small business

Business
The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...
Newspaper ads still effective way to reach customers

Newspaper ads still effective way to reach customers

Advertising
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...
Directions in business strategy to maximize business growth

Directions in business strategy to maximize business growth

Business
Business growth rarely happens by accident or by osmosis. A growing business is usually the consequence of a business strategy successfully deployed in order to achieve that specific outcome. The highest rates of business growth can be achieved by combining four separate strategic directions into a well designed, consolidated, and highly focused effort to: acquire more new customers/clients, sell more products/services to the existing customer/client base, improve profit margins by raising prices and/or reducing the costs of supplying the products/services, and increase the existing retention rates of current customers/clients. Acquiring More New Customers/Clients The most commonly used strategy to promote business growth is to adopt a business strategy directed ...
Key Features That You Want With CRM Software for Small Business

Key Features That You Want With CRM Software for Small Business

Technology
While the art of customer relationship management has been around as long as business transactions have existed, the use of software today makes this important aspect of company success easier to manage. As you look around for the type of CRM software for small business that would be a good fit, make sure to look closely at the features each software package provides. Here are four essentials that you want included. Easy Integration With Other Software You already have software that you use for various functions. There’s the word processing software that you use to create letters and other types of mailings. You may have something that aids in creating brochures that may be printed or distributed as electronic files. There’s also the accounting software that contains invoice historie...