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Tag: Small Business

How to advertise a small business

How to advertise a small business

Business
The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...
Newspaper ads still effective way to reach customers

Newspaper ads still effective way to reach customers

Advertising
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...
Directions in business strategy to maximize business growth

Directions in business strategy to maximize business growth

Business
Business growth rarely happens by accident or by osmosis. A growing business is usually the consequence of a business strategy successfully deployed in order to achieve that specific outcome. The highest rates of business growth can be achieved by combining four separate strategic directions into a well designed, consolidated, and highly focused effort to: acquire more new customers/clients, sell more products/services to the existing customer/client base, improve profit margins by raising prices and/or reducing the costs of supplying the products/services, and increase the existing retention rates of current customers/clients. Acquiring More New Customers/Clients The most commonly used strategy to promote business growth is to adopt a business strategy directed ...
Key Features That You Want With CRM Software for Small Business

Key Features That You Want With CRM Software for Small Business

Technology
While the art of customer relationship management has been around as long as business transactions have existed, the use of software today makes this important aspect of company success easier to manage. As you look around for the type of CRM software for small business that would be a good fit, make sure to look closely at the features each software package provides. Here are four essentials that you want included. Easy Integration With Other Software You already have software that you use for various functions. There’s the word processing software that you use to create letters and other types of mailings. You may have something that aids in creating brochures that may be printed or distributed as electronic files. There’s also the accounting software that contains invoice historie...
Podcast Learning Tips with Dan Lok the King of Closing

Podcast Learning Tips with Dan Lok the King of Closing

Business
Resources for learning how to podcast are more and more accessible with training options coming in many forms – including training in a box – a virtual box that is. Several years ago, the word on the business street was “blog or die.” These days that same threat could apply to small business – big business – personal business – if they fail to explore podcast options. While many just don’t seem to understand technology, once a company completes their first podcast, many more podcasts seem to immediately follow. With a little training and a little research, any size or type of company can quickly learn to podcast. Podcasting Training Options Start the learning journey off by watching, listening, and learning from the thousands of available podcasts that are online. A good place to ...
Business owners need these succession plans

Business owners need these succession plans

Business
For many business owners, family succession planning can be a daunting task. There are a number of variables and individuals to consider in the process. Advisors in different areas of expertise will need to be brought in. Also, what’s the timing for when the plan gets implemented? Again, there is a lot to consider and think about. Here are some valuable suggestions to consider for small business owners, the so-called small and medium enterprises. Not All Children are Entrepreneurial But before the process begins, owners must consider the idea that entrepreneurship does not necessarily pass from one generation to the next. It would be nice to have a child take over the business but that isn’t always the case. In fact according to the SBA, it occurs about thirty percent of the time...