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Tag: strategy

Small advertising agency business strategies

Small advertising agency business strategies

Advertising
Small advertising agencies had to reevaluate their business plans when the 2008-09 recession forced their clients to cut back on spending, reducing agency fee and commission income right in the middle of the industry’s digital and marketing revolution. Even for those that survived, there had to be lingering questions about how to weather future downturns in the economy. Should they diversify their services to maintain a balanced source of income? Should they specialize to become the best in their field, particularly one of the newer digital fields? Advertising Age Small Ad Agency of the Year Rockfish Interactive of Rogers, Arkansas had already been doing both well enough to be named the Advertising Age Magazine “Small Ad Agency of the Year." According to Ad Age, Rockfish took in ...
What to expect working at a start-up

What to expect working at a start-up

Business
In this struggling economy where one may be forced to accept a position with any size business, understanding the differences inherent in working at a start-up, small, or large company sets expectations and diminishes frustration. Size does matter. Start-up Companies Working for a start-up company is sexy and exciting, filled with endless possibilities. The path is new and uncluttered with corporate politics and muddied company history. For the newcomer, it’s a blank page waiting to be filled. Because it is unchartered territory, it’s also pretty scary. There are many questions to consider prior to signing on with a newly formed or young company. Before taking the great leap, it would be wise to consider a few of the following topics. Risk tolerance Risk tolerance is genera...