In 2021, it’s a good idea to work smarter so that you can work harder in areas of your business that will produce the results that you’re looking for. Running a business can be exhausting if you’re not using tools that can help to maximize your efficiency and productivity. That’s why we’re offering you some suggestions on aspects of your eCommerce business that you can automate for a better workflow.
1. Payroll and Scheduling
If your business has employees, one of the last things you want to have to worry about is managing your payroll and employee schedule every week. Automating these two crucial elements using online payroll software allows you to spend less time on HR. It may even eliminate your need for that department altogether.
2. Email Marketing
The best customer is a loyal customer. And the truth is, that sometimes it takes a little effort to create a loyal customer. Automating email marketing means that you can set it and forget it (almost). When done correctly email marketing will draw your customers to your site to make a purchase. You can include discount codes, loyalty programs, promotions, and even holiday greetings. Once you have this in place, you only need to revisit outgoing messages periodically.
3. Respond to Reviews
What your customers think about your products or services is vital to the growth of your business. Customers like to see a business responding to reviews, positive or negative because it shows that you’re invested in what you have to offer. But responding to negative reviews is a must because it shows your interest in customer satisfaction. Set up a process that notifies you or a customer service rep that an unfavorable review has been left so that it can be addressed.
4. Social Media
Social media allows small businesses (large businesses too) to reach a much wider audience for a fraction of the cost of more traditional advertising. A free social media account can give you visibility and a presence. Automating postings and updates allows you to focus on other aspects of your business. Spending a few hours a week or once a month to do your planning and scheduling means you only have to stop in to engage with followers or drop the occasional hot issue, spur of the moment post.
5. Inventory Management
If you have multiple warehouses or lots of products, it can be difficult to keep track of exactly how much inventory is available at any given time. Proper tracking is a must if you want to avoid unnecessary hassles, disappointed customers, and complaints. Good inventory management systems can take care of packing slips, shipping labels, order details, product location, and quantities, and alert you when products reach a specified low. Some systems will make an order for more inventory for you.
There’s a lot that goes into running a great and profitable eCommerce business. One of those ingredients is a smart software that allows you to automate repetitive tasks. Streamlining the way you do business can mean the difference between burnout and a healthy challenge.
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