It’s been a strange year for the gaming industry. On the one hand, this has been a year during which hundreds of millions of people have turned back to gaming as a source of entertainment and excitement as the world outside ground to a halt. But on the other hand, it’s been a hugely challenging year for smaller game studios and those who were in the development of new games and had their work disrupted and delayed by the virus and the forced lockdown this year. In light of these impacts, this article is about how to share your new game content confidently in 2021.
You’ll know all of the places where you ought to share your game content in order to build buzz around the release date. You should, for instance, be sharing clips on YouTube and sponsoring them so that they appear as adverts before certain videos your audience watches. Those same clips should be all over your social media accounts so that you’re sharing your game further across the internet.
Don’t forget, too, that launching a unique website for your game in the weeks and months before your launch date is a good idea. It’s relatively cheap to do, and it’s a place where you can simply share all of the content and details about your new game for interested Google searchers to find.
Meanwhile, there have emerged several new ways in which you can share your game content on the internet – and these are worth engaging in. Why? Because the more buzz you’re able to generate for your new game, the more you’re going to be able to drive sales, which will ultimately support your business and help you make more games in the future. Of course, you want all your hard work on this game to be recognised and appreciated.
In order to think about new kinds of launch events and online conferences about your game, look to experts in this space like DB Pixelhouse, with their online event platform. There are several ways in which you can make a launch event more exciting when it’s hosted online – you just need the right tools and assistance to make it happen.
The key to getting your game seen and appreciated is in accessing gaming journalists. This is easier said than done, as you’ll know that there are only a handful of top gaming journalists at the biggest publications in the world – and then there are many thousands of lesser-known journalists and more niche websites who make their name promoting smaller games to local audiences.
Your aim, with your online event, is to attract as many of these journalists as possible to watch your game’s run-through content and promotional pitches. If you can think up some way to attract them – perhaps, for instance, the promise of a free game for attendees – you’ll be able to draw in the writers who’ll eventually promote your game in their articles.
There you have it, then: three ways in which you can build up your promotional content and share your new game in a launch event this year.
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