Reel Your Buyers In: This Is How to Write a Good Product Description for Shopify

Shopify is an amazing platform that has kickstarted many a lucrative career and made life easier for countless business owners the world over. If you’re an entrepreneur and thinking of starting your own business, then Shopify is a great platform to get to know.

It’s intuitive and easy to use, but of course, there are some elements that you’re going to have to add yourself. Your product descriptions are one of the most important. If you’re starting a Shopify store, it’s imperative to learn how to write a good product description.

That’s what this guide aims to help you with. Read on to learn the ins and outs of what makes a perfect Shopify product description now.

Include the Right Amount of Detail

You may think that at the end of the day, a product description is a pretty inconsequential piece of the puzzle when it comes to your Shopify site. But you’d be oh so wrong. Did you know that one study found 20% of unsuccessful purchases to be due to a lack of product information?

Think about how many times you’ve been looking at a product online and scrolled down to learn more about it. A picture tells a thousand words, yes, but most of the time a consumer needs a little more to go off than just an image.

You don’t want to have 500 words of rambling text, however. You need to strike a fine balance between including enough information and keeping things as succinct as possible.

Optimize Your Description For SEO

SEO is a powerful digital marketing concept that has the ability to boost your sales exponentially. It works like this: when you include relevant keywords, more people are likely to see your product, thus you have a bigger group of potential buyers on your hands. The rest is up to you.

So, what can you do to optimize your Shopify product description for SEO? There are a few things.

• Include relevant and useful information
• Include helpful keywords but don’t overstuff them
• Include alt tags for your images

There’s actually a lot more to be said about SEO. You’ll find more on this topic in this article.

Keep It Catchy and Captivating

You want your description to be useful and accurate, but that doesn’t mean it needs to be boring and dry. Another great tip on how to write a product description is to include emotional or evocative words that play on peoples’ feelings.

For example, a blue cashmere scarf doesn’t only have to be “made from 100% goat hair with light blue dye”. Instead, a better idea would be to use words such as “soft” “luxurious” “periwinkle” “pastel”. Be accurate and succinct, but don’t be afraid to get a little bit creative with your language at the same time.

How to Write a Good Product Description For Your Shopify Store

Opening a Shopify store is an exciting prospect for any business. Of course, you’ll want to do what you can to ensure its success. We shop this guide on how to write a good product description for Shopify will help you in this way.

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