The Role of Digital Marketing in Growing Businesses Today

Digital marketing is the hippest and most extensive form of marketing approach used by businesses today. The goal of digital marketing is to establish the brand awareness of a company. The idea is to utilise various online platforms to reach out to the target audience and existing customers. Some of the platforms used are social media, emails, websites, and blogs.

In the UK alone, there are more than 60 million active Internet users. Imagine if you could tap into that population and let them know that your business exists. You will most likely get more enquiries about your products and services or receive more booking appointments once the word is out.

What are the various branches of digital marketing?

You don’t need to utilise all digital marketing channels for your business to succeed. Before hiring a digital agency, you must discuss your goals and budget. Most of the time, agencies recommend building a website because it will serve as your virtual store.

You can use your website to tell your prospects about your business, mission and vision, products and services and even pricing. Another digital marketing service that agencies will suggest is content marketing and search engine optimisation to help your website rank for specific search keywords.

Other agencies may also suggest using social media sites, especially if your goal is to build a faster way to engage with your customers and build your online presence. Some examples of popularly used social media sites are Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat. Each type of social media serves different purposes, so it’s important to adjust the strategy according to your business goals.

For e-commerce businesses, you will need to utilise email marketing. Statistics reveal that email marketing can contribute up to 3800% of your ROI because most consumers prefer receiving updates on product sales via their email instead of their social media accounts.

Aside from organically extending your reach, you also have the option to use paid advertising. Today, you can use Google AdWords, Facebook ads, sponsored content, and affiliate marketing to increase your customer reach.

Digital marketing is not as complicated as you may think. However, it’s better to hire an agency to help you formulate your digital marketing strategy so that you can focus on more important parts of your business, such as customer support and product or service development.

What to look for when considering a digital marketing agency

When you search for “the best digital agency in Sheffield” don’t forget to check the company’s credentials. How long have they been in the industry? In which industry do they specialise? Check their client portfolio and customer feedback. What do their clients say about their services? How well do they handle complaints?

If you are planning to hire them for social media services, you must check their social media pages too. Do you like what you see on their pages? How well do they handle comments? Do they have user-generated content? You must consider every factor before you finally hire a digital marketing agency in Sheffield.

Digital marketing combined with traditional marketing can help you reach new heights for your business. It’s the trendiest way to reach out to existing customers and gain new ones. What are you waiting for? Start utilising digital marketing today. Pick the right agency, define your goals, and wait for the results.