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Tag: Business

How to advertise a small business

How to advertise a small business

Business
The first priority is to determine the primary target audience and then any secondary targets that may occur, whether they are seasonal or simply a smaller, secondary group of customers that should not be overlooked. The first mistake that many small business owners make is to overestimate the target audience, thinking that in some way they can make meaningful claims that will please everyone. Not true – most businesses appeal to a certain definable demographic. They may be mostly male or mainly female. They may be in a specific income bracket for the most part. The business may appeal to a mostly young crowd, or to yuppies, or even to senior citizens. The typical customer may be a laborer, a blue collar or white collar worker, or mostly professionals. Sure – not everyone who pat...
Newspaper ads still effective way to reach customers

Newspaper ads still effective way to reach customers

Advertising
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association of America indicates 48% of adults read the newspaper on an average weekday and 54% on Sundays. Daily papers provide small businesses with timely delivery of their promotions and allow business owners to target delivery to their strongest customer prospects. As online and social media marketing continues to grow, newspapers remain the number one source of coupons for consumers looking to save on their next purchase. It also is the number one advertising medium for auto dealers. Consumers continue to use the newspaper as a shopping guide or to find bargains on items. Clear Objectives...
Business startup tips to get doors open

Business startup tips to get doors open

Business
Starting a small business can be really exciting. But new business owners that forget important details before their doors open can find themselves with time management issues, or with cash flow problems when no clients come. The following 4 small business tips can help new company owners get their affairs in order before the doors open to avoid business-breaking catastrophes down the line. A Startup Timeline is a Lifesaver The second the idea to start a new venture comes into an entrepreneur’s head, he/she needs to immediately pick an official and realistic “start” date for the business and start building a timeline for what is going to happen between that moment and the date the business will open its doors. Many are afraid to choose a start date in the beginning, because they ...
Businesses require different functionality in today’s world

Businesses require different functionality in today’s world

Business
Environmental sustainability and maintaining an acceptable image in the minds of a public that is aware of what is happening in the business world, and adapting business organizational structures to the knowledge businesses created by modern technology are some of the other major issues. Knowledge Businesses When industrialization started, capital equipment was the major strategic asset of a business. The equipment enabled large volume production at costs much less than with manual labor, thus conferring a competitive advantage to businesses using them. The situation is different for today's businesses. Fast changing developments in modern technology result in new products that make traditional products obsolete. Additionally, businesses that know how to leverage the ever-chan...
Directions in business strategy to maximize business growth

Directions in business strategy to maximize business growth

Business
Business growth rarely happens by accident or by osmosis. A growing business is usually the consequence of a business strategy successfully deployed in order to achieve that specific outcome. The highest rates of business growth can be achieved by combining four separate strategic directions into a well designed, consolidated, and highly focused effort to: acquire more new customers/clients, sell more products/services to the existing customer/client base, improve profit margins by raising prices and/or reducing the costs of supplying the products/services, and increase the existing retention rates of current customers/clients. Acquiring More New Customers/Clients The most commonly used strategy to promote business growth is to adopt a business strategy directed ...
Why business and networking succeed together

Why business and networking succeed together

Business
Business and networking are a natural combination. The term 'networking' is relatively new name given to an activity that successful business leaders have used for generations - building a wide range of contacts to whom they can turn for a variety of commercial and social reasons. The connection between effective networking and business success is explained in the well-known sales phrase: "People buy from people." There is a considerable truth in this because, as naturally social beings, we generally prefer to buy from individuals with whom we have a relationship. This fact has been obscured by modern retailing, where we have become used to purchasing from large faceless organizations, either in stores or over the internet. However, these are typically low value transactions and ...