High-quality leads are essential for any business. It is noted that a single high-quality lead can give you more business compared to many low-quality leads. However, generating high-quality leads is a tough task and demands smart strategies, consistent effort and the help of ecommerce SEO services.
Let us begin with what the lead is.
What is the lead?
Wikipedia defines the lead as the initiation of consumer interest or inquiry into a business’s products or services.
High-quality leads are the people who are more likely to become paying customers or prospective customers. But how do you find who the paying customers are? You can’t interview and ask everyone.
Luckily there are some tricks and tips on how to generate high-quality leads. Check out these 6 Useful Tips on How to Generate High-Quality Leads for Your Business.
1. Add a Contact Form
First and foremost, get as much information as you can about the website visitors. Adding a contact form is indeed a powerful website element that can generate high-quality leads for your business. This is the most common task employed by every ecommerce SEO service.
When customers send email queries, they usually miss many details. They might forget to provide contact details to follow up or about the product or service they are interested in or the details about their budget.
And it might be possible; they’ll pass and move on to another site which provides a contact form.
Using the contact form can eliminate all these problems to a great extent. It provides the quick and convenient way for the visitors to contact you. Users who contact you through the contact form are identified as high-quality leads; they’re interested enough to reach out to you.
There are many tools and websites in the market to design interactive and elegant contact forms such as WPForms, Zoho, etc. Using these tools, you can create well-designed forms. If you don’t have enough knowledge about digital marketing, you can hire the ecommerce SEO services agency.
2.Link Your CTA to the Dedicated Page
Without a doubt, CTAs play a vital role in boosting conversion rates. But CTAs only work if it is linked with the right landing page.
In a nutshell, call to action (CTA) is a direction to the users that is designed to generate an immediate response, by using imperative verbs such as ‘call now’, ‘Sign up’ etc. While a landing page, also sometimes known as a lead capture page or a destination page, is a single web page that appears in response to clicking on a CTA.
It is recommended that you always link the relevant landing page with the CTAs. Never navigate the users to the wrong page or products. This will definitely anger them, and they might leave the website.
At the same time, correct linking between CTA and landing page will not help in converting the prospects in leads but will also make the users satisfied with your services.
Tips to Design a High performing Landing Page:
1) Be specific about the landing page’s purpose.
2) Use relevant graphics and visuals.
3) Perform A/B testing.
4) Encourage social sharing.
5) Keep an appealing yet simple layout.
If you are naive in the business or has no experience in digital marketing, then it is highly recommended that you hire an agency that provides organic SEO services.
3.Add a Live Website Chat Option
The next tip on our list of 6 Useful Tips on How to Generate High-quality lead for your business is to add a live website chat option.
Adding a live website chat option to the website will get you leads even when you are not around. This feature enables users to get the answers to their queries immediately for 24*7. The faster they get the answer to their question, the faster they will turn into customers.
Consider a scenario where a prospective user visits your website, get impressed with the services but has a kind of doubt about a particular thing.
Later he tried to reach out to you, but you were busy somewhere and didn’t answer the call. He looked for the live web chat option but didn’t find any. What will he do? Definitely, he will move to another website.
For all these reasons, having a live chat option is necessary. You should contact the local SEO solutions to get added this feature to your website. This will not only satisfy the visitors but also produce high-quality leads and improve the conversion rate.
There are many tools available in the market that offer live chat service. With these tools, you can quickly identify and engage with qualified leads by using their features like automated messaging, which sends messages by analyzing customer behavior patterns.
4.Use Social Media Strategically
Social media marketing is the most effective way of improving lead generation. Utilizing the various social media platforms like Facebook, Twitter, Instagram, and LinkedIn, one can substantially improve the lead generation and conversion rate.
But to achieve these goals, you have to implement the various strategies and also make some essential changes to your social media profiles. Such as,
1) Pick the right platforms.
2) Optimize your profile.
3) Create engaging and clickable content.
4) Design attractive landing pages.
5) Try social media lead advertisements.
6) Use video content.
7) Personalize content.
8) Analyze the result and replan the strategy.
However, generating leads through social media takes time. It is not a one day process. But consistent efforts while trying innovative strategies will surely reap the fruits. Hire an ecommerce SEO services agency for a fruitful result.
5.Add an Exit Intent Popup
Exit intent popup is one of the most effective instruments of digital marketing. It is an advanced system of popups and overlays that allow websites to re-engage with visitors in order to generate leads and improve conversion rates.
An Exit-Intent popup track when a user is about to leave the website and sends a targeted message to convince them to sign up for your email list or to share their contact details. In this way, instead of losing a potential buyer forever, you at least get his contact details that you can use for future promotion.
There are a number of tools and websites available to create eye-catching pop ups within minutes. Besides, you can always take help of local SEO solutions.
Several tools also offer the facility to integrate all of your favorite email marketing services like Constant Contact and Mailchimp. This will certainly help you to create an email list full of high-quality leads for your business.
6.Guest Post on High-quality Publications
The last tips on our list of 6 Useful Tips on How to Generate High Quality Leads for your business is Guest Post on High-quality Publications.
As we know, guest blogging is one of the best inbound marketing strategies of all time. Besides, inbound marketing not only generates leads but also generates revenue. Start posting articles on high-quality publications to broaden your reach and attract leads that have never even heard of you before.
By employing this tactic, you’ll be able to introduce your business to a ton of new potential leads.
Are you troubled about how to find the potential publication that offers high-quality leads? Don’t worry, here are the tips:
- Search the internet for blogs that are related to your niche.
- Make sure the publications you choose have lots of potential traffic.
- Analyze their articles and come up with some suitable topic ideas.
- Read the guest post guidelines and draft a blog.
- Send the email or apply for a guest post.
It is advisable to get assistance from a local SEO solution or an ecommerce SEO services provider for this task.
With these 6 tips on how to generate high-quality leads for your business, we are concluding this chapter.
Conclusion: Even though high-quality lead generation seems a difficult task, applying innovative strategies such as above will definitely benefit your business to a great extent. Besides strategy & passion, consistent efforts will also play an essential role
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